About Us

Gaetano’s management and business choices are always the outcome of winning consistency and determination. After a degree in business-economy at Bocconi University of Milan, his first experience in business is in the sales department of a big multinational company. It is immediately clear Gaetano has a real professional ambition: he looks for new opportunity to develop innovative business with loyalty programs. The companies he either worked for or established, have all contributes to build the loyalty program business in Italy, and have all successfully developed becoming leaders at international level. Pragmatic, visionary, he never stops. A few years ago he launched a new initiative: with Loytrend he is testing new formats of loyalty programs and he is creating the future of fidelity marketing.

Many years of experience as a company financial controller and auditor. Very knowledgable of the organized trade.

A fan and expert of digital security and web communication, developer of numerous project for the internet. Always searching for new paradigms related to social networking.

Managing all communication and social mediat for the corpotation as well as its customers.

The curator of corporate brand image, communcation and direct marketing.

Invoicing and administration.

Long experience with the Coalition Loyalty marketing , manages all customers of organized non-food chains.