Loyalty to retail

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We all know the difficulties the Italian market is going through and how hard it is for the economy to take off again. Observation with no action does not bring any benefit, though. It is important to look back at how the retail business has developed and focus on what really made it work. The culture our economy is based on, coming from farmers and artisans, is rich of business values which should not get lost or completely changed by the modern marketing philosophies from big commercial centers.

If a company does well, benefits are paid out not only to the owner but also to the community where the business is based. This is the basic of the natural commercial center, i.e. creating a network involving all the main activities on the territory, like a big machine working in harmony. Research conducted on an annual basis to define which are the municipalities with the best standard of living in Italy, include information regarding the services at the top. This signifies the importance of local activities on individuals’ quality of life.

Treating a customer correctly is fundamental to increase one’s own competitive advantage and sets the basis for high quality service, necessary to gain new customers. Many tools are available to control the business, to help analyze each customer’s behavior and create customized experiences aimed at building customer loyalty by meeting effectively and efficiently their needs. Personalized cards, fidelity cards, discount cards, token collection cards, and gift cards, all used to increase buying frequency and average spent, inviting new customers in a close, trustworthy relationship which brings advantages to both sides.

All these activities come from the so called “natural commercial center”, a network of stores with their own life. To ensure its proper functioning it is important to facilitate the relationship among stores, ensure customers stay within the network and make sure benefits for the stores belonging to the network continue to increase.

These are the core pillars on which Loytrend, fidelity evolution is based.

Gaetano Passaro, CEO & Founder

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Xtracard

In Trentino, in the best small towns of its valleys, a community of retailers have realized that cooperating with customers brings a lot of mutual benefits. Through Loytrend, they have created the Xtracard circuit, a reward card valid for all purchases made in the area, a pool of different retail stores, restaurants, hotels, services…Through the success of the “natural commercial center” customers can shop in their usual stores, or visit other towns and still benefit from the advantages offered by a well organized and efficient network. Check out the website

CVG

Dress to impress: thanks to the technical and strategic support from Loytrend, the CVG card offers customers the right price for the right purchase. The CVG card is free and one can get it in any CVG MODA store or requesting it directly online. Visit the website and download the app CVG card. You will be able to check your account in real time, as well as access many other useful functions. The app is available on IOS or Android.

Loyalty to traditional retail

Over the last 40 years I have been witnessing retail transformation from the side of client, citizen, and expert. In small urban centers traditional stores not only offer products, often they are the unifying element, a vitality pole for the community allowing different age and income level groups to live a social and urban dimension which recovers the positive and active roles of these small centers… Gaetano Passaro