CVG

Dress to Impress: thanks to the technical and strategic support from Loytrend
the CVG card offers customers the right price for the right purchase.
Check out the website  and download the CVG Card app.

 

 

At the table with Valentina

Valentina, the famous symbol and icon by Crepax: feminine, independent, shameless. She defined an era.

Guido Crepax has been an incredibly talented Italian cartoonist, with a sophisticated tract that has launched the world of erotic, sexy, well-read cartoons.

 
Loytrend, incollaboration with Galbiati Milan, has created for CVG a line of 6 ceramic plates engraved with the most famous Valentina cartoon outlines.

The promotional project has been able to increase the average spent pushing also the collection of tokens to obtain all 6 different plates.

A real success with customers, thanks to the instore communication with specific material and window displays.

I segni delle stelle

 

Aries, Taurus, or Sagittarious… Impossible to resist to the zodiac!
Thanks to Loytrend, the zodiac books have been a successful promotion for all CVG stores.

12 elegant and unique paperback volumes made in cooperation with Gribaudo Feltrinelli, all revealing secrets from the zodiac. A consolidated but always effective mechanism to capture consumers’ attention, award them for the money spent, and value the image of the stores belonging to the chain.